Online greeting cards are expected to see 3. Increasingly, these card stocks are being made with recycled materials. Just 1, businesses are involved in the creation of online greeting cards, with most businesses having a single employee associated with the company IBIS World Why is the UK market strong when others are weak?
For starters, the per capita level of greeting card publishers in the UK is very high. The plates are now ready to print. GCA-member publisher companies account for approximately 95 percent of industry sales. VOCs are chemical compounds that evaporate and react in sunlight and form smog at lower atmospheric levels.
There are over 1, publishers currently operating and most of them have 5 FTEs or fewer. However, two very recent developments may affect the future of the greeting card industry tremendously—perhaps adversely.
Add in the fact that Millennials are the most tech-savvy generation to date and the potential for growth becomes even more dismal. Greeting Card Association 9. Important Greeting Card Industry Statistics 1.
K right now, offering more types of outlet than any other product sold within the country. When ink and a fountain solution water with chemical additives are applied to the laser-burned metal plate in the right proportion, the image to be printed accepts ink but repels the fountain solution.
Pressmen check color, inks, and completed sheets throughout the printing process. Even the large card companies offer such cards and they are often free-of-charge. They can transform it into the juggernaut it once was so that the stories of massive layoffs do not have to be the defining stories of the decade for the industry.
Hallmark is the most dominant force in the greeting card industry right now. Producing the printing plates 4 The printing process in controlled digitally. Research has pushed large greeting card companies to expand traditional product lines and offer cards for pets, step-siblings, divorce, weight loss encouragement, company lay-offs, and more.
Recently, virtual cards that include images and verse can be sent to someone by way of the Internet and e-mail and may be printed out on paper by the receiver.
In some geographic regions, such as the U. The first commercially-produced greeting card was a Christmas card invented in by British businessman Henry Cole who asked a printer to produce a printed Christmas greeting he could quickly send to friends.
The larger American card companies were founded in the early years of the twentieth century and a number exist today and remain leaders in card sales.
Greeting Card Association 6. Other personalization methods, such as photo greeting cards, are bringing in other businesses like Shutterfly who have not normally been associated with this industry.
The researchers use statistical analysis, market researchand research on lifestyle changes. Rather than tuck their keepsake cards in a dresser drawer or cedar chest, many consumers are now formally organizing and preserving their greeting card collections to enjoy time and again.
Part of the issue for the greeting card industry is the fact that numerous companies have flooded the market with digital greetings and delivery systems that can be personalized, but without much profit associated to them. In the United States, there are an estimated 3, greeting card publishers which are offering units for sale each year.
They may be obtained through any one of dozens of websites, require no postage stampand may be sent in an instant. Their impact is new enough that it cannot be accurately evaluated for long-term influences. Once the Marketers and Researchers are pleased with these mock-ups are examined and rated by consumer panels or focus groups.
Finally, the folding machine operator monitors the quality of the completed card. As long as adaptations can be made to changing consumer preferences, there will be an opportunity for growth.
Hallmark had a The greeting card industry facts and figures can be useful information for anyone thinking about selling handmade cards. anyone who is serious about starting and growing a handmade card business should carefully research. IBISWorld’s industry research report on Greeting Cards & Other Publishing can be used to help you understand the industry’s market size, growth potential and major companies.
Five-year forecasts provide insight into the industry’s prospects, so you can make decisions with confidence. The Designer Look Greeting cards featuring high-style looks, inventive designs, unusual paper stocks and eye-catching embellishments are gaining favor with consumers who are seeking "something special" in their card-giving.
Industry Information, Trends and Statistics The GCA collects industry data to help our member companies grow in a changing environment. Read the recent industry survey from Stationery Trends and the GCA to understand card and design trends, consumer needs and industry financials.
With the growth of online communication, one might think that the greeting card industry is all but dead. The truth is that the industry is alive and well, thriving in an age of immediate communication. Part of the issue for the greeting card industry is the fact that numerous companies have flooded the market with digital greetings and delivery systems that can be personalized, but without much profit associated to them.Download