For question two, I asked which channel that they see the Pizza Hut advertisement the most. Respondents who said no is because they have no extra free time to do so. To gather the information, there is 10 people that I interviewed in Pavilion and the interview was done on 20 July Pizza hut also do a lot of print and in door promotions, it distribute its pamphlets giving details about the variety of delicacies it offer providing the general public knowledge and interest.
The commercials tell us about the new range launched and offers. It details the consumers about the products it offer with the range of prices, which gives the consumers a brief idea about the place and brand.
Pizza hut extensively market ant advertise its brand name by using various method and tools commercials being one of them. It offers its customers a wide range of food items.
Therefore they put advertisement in very unlikely and they very likely prefer Pizza Hut to have more promotion. Through the interview, most of them are Pizza Hut fans.
Voucher and membership card also acceptable, but free gifts are least people to chose for. Next question I asked about how often will the respondents go to Pizza Hut per month. I am decided to interview those people who had dining in Pizza Hut before.
For the last question, is a question that suggest to improve a better Pizza Hut for the consumers. The question three is, will they go to try after see the advertisement.
Both also in a positive resulted, they are not reject to try new flavor. Pizza Hut-Consumer Behaviour and the Preference Towards a Brand Pizza Hut-Consumer Behaviour and the Preference Towards a Brand 12 December Pizza The research is used to measure what impact a specific change will have on existing norms and allows market researchers to predict hypothetical scenarios upon which a company can base its business plan If the objective is to determine which variable might be causing ascertain behaviour, i.
There all are agreed that Pizza Hut are frequent to launch new flavor pizza. Surprisingly there is 7 respondents will go at least once and 3 respondents will go between 3 to 5 times. For the sampling or method: All the respondents are answered the same for the first question, whereby all of them have seen the Pizza Hut advertisement before.
Pizza hut as a brand has reached to its growth stage as the brand offers a variety of products and many cuisines. Research Method Qualitative Method The qualitative method I had used is face-by-face interview, this is because it can get more information and details.
It also distributes a lot of discount coupons with the purchase to invite the consumers to purchase more. Majority of them are mentioned TV and newspaper.
It took around 45 minutes to complete the interview.Pizza hut as a brand has reached to its growth stage as the brand offers a variety of products and many cuisines. The market reach of the product is significant it is a known brand in the market and has 90 franchised stores in India.
Pizza Hut is the world’s largest pizza chain with over 12, restaurants across 91 countries In India, Pizza Hut has restaurants across 36 cities, including Delhi, Mumbai, Bangalore, Chennai, Kolkata, Hyderabad, Pune, and Chandigarh amongst others.
Americans love their pizza: Three quarters of U.S. consumers eat pizza at least twice a month, according to Technomic’s “Pizza Consumer Trend Report.” That’s no wonder, really—few other menu choices hold pizza’s power to please a table of vegetarians, carnivores, traditionalists.
CONSUMER PREFERENCE All marketing starts with the consumer. So consumer is a very important person to a marketer. Consumer decides what to purchase, for whom to purchase, why to purchase, from where to purchase, and how much to purchase. Transcript of Consumer Behaviour - Pizza & Pasta Outlets - Motivation.
(Consumer Behaviour A European Perspective, pg. 89) Problem Recognition Price promotions result in lower customer retention.
Ages 16 uses brands such as Pizza Hut, Domino's and similar the most. The research report includes my research about Pizza Hut to analyze the consumer behaviour and the preference towards a brand. In this research I conducted a customer analysis in which I asked the customers their preferences regarding their eating habits as well as factors that promote them to.Download